No more social networking in Multiply

April 14, 2013
Multiply International.

Multiply International.

Last March 23, Multiply closed down its social networking services for good in favor of focusing on e-commerce. This was officially announced by Multiply’s CEO, Stefan Magdalinski, last August 9, 2012. We users had thought it would cease to exist last December.

Everything happens for a reason, especially this site. The rise of Facebook back in 2009 marks the downfall of Friendster & Multiply. These 2 continued to be social networking sites for a few more years until Friendster revamped as a social gaming site around August 2011. When this happened, it was a good thing FS had retained our account & created a tool to download our stuff in our account there before its revamp. I still have an account there, though I don’t use it that much.

However, Multiply’s revamp was unexpected, unlike FS’s revamp. When it revamped as an e-commerce site, it deleted our accounts. During his announcement, Magdalinski promised to provide “easy ways for you to either download your stuff (photos, blogs, content, etc), or migrate it to other online services” with details to be announced at a later date. But, it didn’t really happen. There was no export tool at all. Our accounts, especially our stuff there, were deleted for good! Screw that Magdalinski for breaking that promise.

I even returned to personal blogging using  my Multiply account around late December last year, as if Multiply’s closure wouldn’t happen. And come March 23, when I was about to write another personal blog, it eventually closed down without further notice. Now my account & website, especially my posts, are gone. I don’t know if I’ll continue my personal blogging somewhere or not anymore. If it wasn’t for FB, this shouldn’t have happened at all. Looks like there’s no choice, but to accept these changes.