Hillbilly Willy Over & Out

Wherever you go, there you are.

Early this month, Hillbilly Willy resigned from Retro 105.9 due to creative differences. He was with the station for 1 1/2 years as DJ & Station Manager. Despite gaining advertisers, attracting new audiences and topping the Nielsen AB survey, the station also lost some listeners to FM2. Some listeners said that mass-based programming & retro songs don’t mix.

As a result, Retro is left with no Station Manager. To fix this problem, here’s a list of suggestions for the management:

The management should make use of the DJs. Bring the weekend warriors brought back to Weekdays. Give Bobby Ante the post as Station Manager, if possible. Joshua can go on air again. Reassign Karen as a morning newscaster. Look for another newscaster for the afternoon, perhaps a veteran one. Both of them can do boardwork on Saturdays. And Retro can go automated every Sunday. The Monday – Saturday schedule could go like this:

6am: JOSHUA / KAREN (S)
9am: RUDOLF RIVERA
12nn: TRIGGERMAN
3pm: JOEY PIZZA
6pm: BRUCE ROMANO / <Newscaster 2> (S)
9pm: ANDY TUNA / CLUB RETRO (S)

I’m still hoping for good changes for Retro.

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