Home Radio is Back Home

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97.9 Home Radio (FB)

It’s been 3 months since 97.9 Home Radio went back to its original format. On the morning of the last day of June, Home Radio abruptly axed its Top 40 format and went back to its original Easy Listening format. Management realized that the station would sell better with its original format.

During its first few days, its playlist shifted between mainstream AC & Variety Hits and it even had 60s in it. However, over the succeeding days, it finally settled on with Soft AC. Come the 2nd week of July, there were some changes. They uploaded Home Radio’s new logo & deleted the posts from its last 4 months, including the last one which was somewhat bombarded by Christian Maloles.

THE ORIGINAL HOME

Home’s Easy Listening format isn’t the same as the one before. The original one had a modern-leaning Soft AC, playing more on the new stuff and a little of the old stuff. And every Sunday, it took a break from Easy Listening & aired a variety hits-oriented program (similar to RJFM) called VHS: Variety Hits Sunday.

Initially, it was automated, with Jackie serving as the station’s iconic voice-over. A lot of its former stingers, especially the ones used in VHS, were unusual for a Soft AC station. Around 2009 or 2010, they recruited female DJs, following the less talk, more music rule. Soon, they created a  weekly countdown called the Easy 10.

THE NEW OLD HOME

The new one now focuses more on the old stuff and less on the new ones, which is the usual programming for Soft AC stations. And every Sunday, it plays 70s & 80s music, in which it was later called Solid Gold Sunday. It kinda reminds me of WRock’s Friday Classics. In addition to that, it even has daily programs, Emotions in Motion, a daily version of Solid Gold Sunday, albeit with a newer timeline, focusing on the 80s & 90s, and Morning Melodies, which focuses more on acoustics.

As of this writing, Home is manned by 4 DJs who used to be part of the Top 40 era. However, they only open their mics for newscasts & time checks.

MY VIEWPOINTS

After 3 years of experimenting with different formats, from Masa to Top 40, management decided to go back to Soft AC format because they thought it’d sell better. (It took me some time to find out the reason) And it did. However, a lot of listeners from Home’s Top 40 era were disappointed with its abrupt reformat. And so was I, although I didn’t listen to it much. It reminds me of Campus’ abrupt dismissal when it used to be on 99.5 back in 2008. And they even called its Easy Listening format as trash, even if it really isn’t, since the music is kinda good. Those scumbags should be thankful it didn’t go back to its Masa format. They should’ve known that Home is known for its Easy Listening format.

When Braggy (who used to be with Campus Radio) took over as Home’s station manager, he sort of brought back the spirit of Campus Radio in some way. In my opinion, some of its programs have their resemblance. H20 & Aircheck 979 sort of resemble of Top 20@12 & Campus Radio Aircheck respectively. Since the reformat, Braggy has a different take on Home’s Easy Listening format, which isn’t the one we’re familiar with. It looks like Home Radio is slowly getting back on track. So, I wish them luck on its new old format.

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One Response to Home Radio is Back Home

  1. […] 4. Home Radio is Back Home (Literally) […]

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