Home Radio is Back Home

September 30, 2017
home

97.9 Home Radio (FB)

It’s been 3 months since 97.9 Home Radio went back to its original format. On the morning of the last day of June, Home Radio abruptly axed its Top 40 format and went back to its original Easy Listening format. Management realized that the station would sell better with its original format.

During its first few days, its playlist shifted between mainstream AC & Variety Hits and it even had 60s in it. However, over the succeeding days, it finally settled on with Soft AC. Come the 2nd week of July, there were some changes. They uploaded Home Radio’s new logo & deleted the posts from its last 4 months, including the last one which was somewhat bombarded by Christian Maloles.

THE ORIGINAL HOME

Home’s Easy Listening format isn’t the same as the one before. The original one aired more on the new stuff and a little of the old stuff. Hence, its format was current-leaning Soft AC. And every Sunday, it took a break from Easy Listening & aired a variety hits-oriented program (similar to RJFM) called VHS: Variety Hits Sunday.

Initially, it was automated, with Jackie serving as the station’s iconic voice-over. A lot of its former stingers, especially the ones used in VHS, were unusual for a Soft AC station. Around 2009 or 2010, they recruited female DJs, following the less talk, more music rule. Soon, they created a  weekly countdown called the Easy 10.

THE NEW OLD HOME

The new one now focuses more on the old stuff and less on the new ones, which is the usual programming for Soft AC stations. And every Sunday, it plays 70s & 80s music, in which it was later called Solid Gold Sunday. It kinda reminds me of WRock’s Friday Classics. In addition to that, it even has daily programs, Emotions in Motion, a daily version of Solid Gold Sunday, albeit with a newer timeline, focusing on the 80s & 90s, and Morning Melodies, which focuses more on acoustics.

As of this writing, Home is manned by 4 DJs who used to be part of the Top 40 era. However, they only open their mics for newscasts & time checks.

MY VIEWPOINTS

After 3 years of experimenting with different formats, from Masa to Top 40, management decided to go back to Soft AC format because they thought it’d sell better. (It took me some time to find out the reason) And it did. However, a lot of listeners from Home’s Top 40 era were disappointed with its abrupt reformat. And so was I, although I didn’t listen to it much. It reminds me of Campus’ abrupt dismissal when it used to be on 99.5 back in 2008. And they even called its Easy Listening format as trash, even if it really isn’t, since the music is kinda good. Those scumbags should be thankful it didn’t go back to its Masa format. They should’ve known that Home is known for its Easy Listening format.

When Braggy (who used to be with Campus Radio) took over as Home’s station manager, he sort of brought back the spirit of Campus Radio in some way. In my opinion, some of its programs have their resemblance. H20 & Aircheck 979 sort of resemble of Top 20@12 & Campus Radio Aircheck respectively. Since the reformat, Braggy has a different take on Home’s Easy Listening format, which isn’t the one we’re familiar with. It looks like Home Radio is slowly getting back on track. So, I wish them luck on its new old format.

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Equals 3’s Future

August 14, 2017

It’s been around a year since the last episode of Equals 3 was uploaded. Since then, as announced by host Carlos Santos, Ray William Johnson & the rest of the Equals 3 team were in a production break. Each of them has his/her own career aside from making videos. RWJ is also a stand-up comedian who is currently touring the country for live shows.

A few weeks later, RWJ moved on to other platforms, such as Instagram & FB, where he uploads comedy skits (which are similar to Booze Lightyear, but much shorter) and vlogs. And later on, he re-uploaded some of them (which was since deleted) on YouTube. Since last month, he became active on YouTube once again by re-uploading his weekly FB vlog, Sunday Stories. Good thing he posted a list of Q&As on his 1st 5 videos to let us subscribers know what he’s been up to.

Based from the Q&As on his 1st vlog, he talked about the status of Equals Three and its other shows.

We went on break, and then some of the other guys got jobs elsewhere. Now we’re all kind of doing our own thing career-wise. We may produce more at some point, but YouTube shows (like ours) are expensive to produce and YouTube is going through an ad revenue problem right now.

That means that there’s a 50/50 chance for Equals 3 (and other shows) to go back soon once YouTube’s trouble is fixed.

However, based from the Q&As on his 2nd vlog, he sort of changed his mind.

Doubtful. I’m happier and I get more viewership producing the things I produce now. And I’m not the kind of guy who likes to take a step backwards. Plus, right now YouTube is having an ad revenue problem, so it would cost more money to produce those shows than they would make back in revenue.

Looks like RWJ & the gang won’t be producing any more shows at all. This probably means Goodbye =3, Goodbye 10/10, Goodbye Booze Lightyear.

It’s sad, but true. Since a few months ago, YouTube is experiencing ad revenue problems. A lot of big brands pulled out their ads there. This started in UK when ads appeared on videos from terrorist organizations and other offensive content. After the investigation, brands pulled out their ads on that country. As a result, a lot of YouTubers, including RWJ, are affected from it. They’re earning less than before. Some of them, including Daym Drops, ranted about it.

I’d suggest that RWJ could re-upload his recent skits on YouTube using the Booze Lightyear brand once or twice a week. I’m sure he’ll still get a lot of viewership there as he does in FB or Instagram.


Food Xtreme: Double Onion Whopper

July 3, 2017

Hillbilly Willy Over & Out

June 21, 2017

Wherever you go, there you are.

Early this month, Hillbilly Willy resigned from Retro 105.9 due to creative differences. He was with the station for 1 1/2 years as DJ & Station Manager. Despite gaining advertisers, attracting new audiences and topping the Nielsen AB survey, the station also lost some listeners to FM2. Some listeners said that mass-based programming & retro songs don’t mix.

As a result, Retro is left with no Station Manager. To fix this problem, here’s a list of suggestions for the management:

The management should make use of the DJs. Bring the weekend warriors brought back to Weekdays. Give Bobby Ante the post as Station Manager, if possible. Joshua can go on air again. Reassign Karen as a morning newscaster. Look for another newscaster for the afternoon, perhaps a veteran one. Both of them can do boardwork on Saturdays. And Retro can go automated every Sunday. The Monday – Saturday schedule could go like this:

6am: JOSHUA / KAREN (S)
9am: RUDOLF RIVERA
12nn: TRIGGERMAN
3pm: JOEY PIZZA
6pm: BRUCE ROMANO / <Newscaster 2> (S)
9pm: ANDY TUNA / CLUB RETRO (S)

I’m still hoping for good changes for Retro.


MC’s Corner: 10 Years

June 17, 2017

Today marks my 10th year on WordPress. Initially, my blog was called MC’s Cool Blog. During the 1st few years, I rarely posted blogs. I gave little attention to it since I was more into Multiply (where I occasionally blogged about my personal stuff), Friendster, Imeem & YouTube (where I search for music until now), et. al. Among the blogs I posted back then were Music fit for studying, parody of dadagdag’s Jun Lozada vs. The Mob (created by one of my friends), 99.5 RT & Super Ondoy.

Since mid-2010, I began writing posts on an occasional basis. I also use my blog to promote my videos (except airchecks) on my YouTube channel. The next year, my blog rose to fame with my post about Talk TV (which later became Solar News, 9TV & CNN PH). Later on, realizing that the name “cool blog” sounds weird, I renamed my blog to MC’s Corner, which fits better for my blog. In 2014, my blog rose to fame once again with my post about Retro 105.9, and the station even shared it. Since then, I focus more on radio, including a yearly review about Philippine radio. But, I still write about other topics as well since it’s boring for me to focus on only 1 topic.

It takes a lot of time for me to gather ideas for a particular post. And I have a lot of stuff to prioritize, especially my studies. Those are why I don’t usually post on my blog. Nonetheless, I still post something whenever I have something in mind. Anyway, happy 10th anniversary to my blog.


Food Xtreme: Yum Burghetti

May 29, 2017

Yum Burghetti is simply a spaghetti in a burger sandwich.


Food Xtreme: Pancit Spaghetti

May 21, 2017

Pancit Spaghetti is simply pancit in spaghetti sauce.